Tuesday, April 28, 2015

How to generate traffic by optimizing images alt text in your websites?


Although Images seems a very ordinary component of websites, but they can generate large traffic from image -based search engines (such as Google) if they are properly optimized. From getting massive traffic to reducing site load time - Image optimization is an art which plays very important role in generating traffic and building your business.

According to Neil Patel, a top marketer, entrepreneur and a co-founder of KISSmetrics, half percent of Google’s overall traffic comes from Google image search. Therefore, it is important that your images are search engine’s friendly.

In this post, I will be discussing image optimization using specifically alt text, so get ready to deep dive into it.

Why Alt Text?

When you see an image of Golden Gate Bridge, you instantly recognize what image is all about. Unfortunately, this instant recognition is not possible for search engine crawlers. Instead, you need to help crawlers understand your images with alt text.


Alt Text in Your Websites

Alt text is used to describe contents of an image file. It is the text which help search engines to understand images. It also helps users with visual impairments, or people using screen readers or who have low-bandwidth connections and they may not be able to see images on web pages.

Here is an example from famous shopping site Amazon to show you how alt text actually looks like inside website’s HTML pages.


Use Alt Text Wisely

Using alt text intelligently in your websites can help search engine crawlers discover your images and display them in their search results. They also improve the accessibility of your site and describe your images to people.


Best Usage Practices of Alt Text

Here are some of the best practices of using alt text in your websites:

1. Plain English

Always describe your alt text in plain and simple English.

2. Shorter Length

Always keep alt text between 8-10 words or 120 characters in length. Shorter alt text helps search engines to easily decipher it and also results in faster page load time.


3. Keyword Stuffing

Always include important keywords in the alt text but do not go for keyword stuffing. Keyword stuffing results in bad user experience and may cause your website to be considered as a spam.


4. Product Name/Numbers

If you have an e-commerce website, use products name/numbers in your alt text.


Example of Good and Bad Alt Text in Websites

Here is a perfectly written alt text from famous shopping site, Etsy. This alt text is 10 words in length, has been written in simple English and includes important keywords such as product and company information.


For instance, below is a poorly written alt text on one of the website. It doesn't follow all above mentioned best practices.




Conclusion

If you spend hours crafting a perfect post, don’t forget to optimize your images using alt text for better search engines ranking. All of the above best practices shouldn’t take more than five minutes.


Thank you for reading my article. If you have implemented alt text best practices in your website, please let me know in comments what results you actually saw?